Casual blogging is easy. There’s really not much to it. You set up a blog and write whenever you feel like it. If the mood strikes, you set aside some time to jot down your thoughts. If it doesn’t, oh well – it’s not as if anyone was expecting anything anyway. You’re not letting anyone down.
Professional (and even serious amateur) blogging is an entirely different beast. While casual blogging is mostly a private exchange between a blogger and a computer, professional blogging is a relationship between a writer and his or her readers. And once that relationship is established, it can lead to wonderful outcomes – or terrible ones. In this post, I’m going to explore a variety of possibilities.
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